Gulf Metrology for Sustainability

Can Gulf Countries further improve their economic growth, industrial development and consumer protection without modern international metrology standards in place? The AdWisers joined forces with the UAE Ministry of Industry and Advanced Technology (MoIAT) and the GULFMET organization to deliver the 2nd Metrology Gulf Forum (Dubai). We promoted and supported the Gulf region's alignment to global standards, interoperability, international cooperation, competitiveness. Metrology, the science of measurement, plays a fundamental role in manufacturing, trade, healthcare, energy, environmental protection, sustainable development. The forum focused on how AI, IoT, Industry 4.0. and digitalization impact on sustainability and the future of accurate and reliable measurement, innovation, consumers’ rights and the quality of products and services. H.E. Omar Ahmed Al-Suwaidi, Undersecretary Ministry of MoIAT awarded The AdWisers for its thematic content expertise, Forum's coordination, preparation and moderation.

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